CRAFT CONNECTION IS YOUR EXPORTSMITH. FORGING AND CARVING YOUR EXPORT STRATEGY AND GETTING YOUR BRANDS THE INTERNATIONAL attention THEY DESERVE.
the essence
Craft is about quality, passion, hand polished, state of the art. With sweat, blood, love and bare hands. This is how I work. Only through exchanging, carving and polishing, can we really discover the perfect fit for you and your brands.
Connection is about people, relationships, building a strong sustainable network and reliable links that you will be able to rely on for commercial relations for years to come.
The Craft Connection vision: make the world enjoy great quality beverages crafted by passionate people.
what i believe in
Pioneering: there is nothing more satisfying than being the first to discover and open new territories for a brand. Turning my customers into pioneers too through sharing my knowledge of local trends, consumers and distribution is one of my daily rewards. Pioneering also means getting out of my comfort zone to pursue something important: I never copy paste an export strategy.
Entrepreneurship: passion first. I carefully craft a plan together with my local partners and customers, and take full ownership of the risks and rewards. I find you the right opportunities, the ones that can be converted into long term proposition. I am never afraid of taking risks.
Relationshipsmith: a true relationship is about exchanging information that you would not share with someone else. Maintaining healthy relationship involves trustworthy individuals and a culture of integrity.
about myself: passionate about people who are passionate and proud of their drinks
Born in France from Cambodian parents who fled the Khmer Rouge revolution, I was expected to fulfill a career in corporate finance. However my urge to meet people, build relationships, pioneer and travel guided me naturally to international trade and export. Within the drinks industry of course. No other industry is more people business focused than the drinks industry.
With 15 years experience in export management, this is still where I get my daily energy and drive from. Spirits, beers and liquors, small family owned brands or international major players and either for Europe, Africa, Middle East or Asia Pacific, my passion for exporting drinks knows no limit.
My trustworthy network always makes the difference and I am still working with some of my very first contacts. I love most to travel off the beaten track, as a true modern pioneer. Each trip and encounter is an adventure.